HAPPY PLAY. HAPPY PLANET.
Eco-ethical accessories and toys for children.
We make eco-ethical kid’s accessories and toys out of safe recycled materials such as rPET bottles and ocean plastic. Our mission is to create a happy, playful waste-free future for the next generation, while seeding eco-conscious behaviour among young children. Our launch products will be children’s rucksacks (=11 rPET bottles), soft toy seahorses (= 15 rPET bottles), and zero hero soft toy turtles (made from offcuts from the seahorses and filled will ocean plastic beads). We also have a 3-year product roadmap, containing new products, such as tidy-up beanbags, lunchboxes, more soft toys, pencil cases and hard plastic toys like buckets and spades.