Cheaper, lighter, more attractive electric bicycles.
In true engineer-cum-entrepreneur fashion Analog Motion emerged from a spare room over years of evenings and weekends. The goal: to design an electric form of transport people actually want to ride, rather than have to ride, at the right price and in fitting with city lifestyles. The challenge was to bring the weight to an electric bike to that of a manual, while still offering a powerful electric assist.
We transform cities with products that help people love the space between places. Urban transportation has traditionally been something people endured, but we know the journey can and should be loved