Compare Ethics

Informed choices change the world. Connects ethical shoppers to ethical brands by using the latest online and offline experiences.
Lower your impact with verified sustainable brands and products you can trust. Discover the impact of products and brands from sustainable change maker brands – we’ve done the hard work of checking their claims so you can easily choose better products, reduce your impact and save the world with confidence.
How it works:
When a brand makes a claim, we use third-party data sources to assess the truth behind the claim. We assess a claim against 10 categories ranging from worker’s rights to plastic free.   A product that scores 40% or more receives a compare ethics verification trust seal and a brand then qualifies to join our community of thought leaders.  We call out false claims and support brands to do better so you can shop for better products, reduce your impact and save the world.