Mattera (formerly Hydrocotton)

We build agile farming systems to empower more sustainable cotton supply chains

We’re helping cotton farmers build more future-proof farms without harming the planet.

Cotton is the most widely used natural fibre in the fashion textile industry. It is also regarded as the world’s thirstiest and dirtiest crop. Demand for cotton fibre is increasing and there are presently no sustainable ways to produce it at scale – a problem compounded by water scarcity which will directly affect ⅔ of the world’s population by 2025. Current initiatives to minimise cotton’s environmental and social impact show potential, but also many limitations. So we are developing farming technology to grow cotton in the most sustainable and transparent way possible.

We are on a mission to accelerate the transition to a net-positive fashion industry, in harmony with people and planet