“I WANT FASHION RENTAL TO BE AS COMMON AS RENTING A CAR”

Nearly 350,000 tonnes of clothing ending up in landfill every year, CEO Jane Shepherdson is busy convincing UK fashionistas not to shop – why buy, when we can borrow?
Once only available for prom or wedding outfits, clothes hire is fast becoming the way to dress more sustainably. Businesswire valued the global online clothing rental market at $1.26 billion in 2019, predicting growth of 8.7% over the next five years.