We want to be the platform for post-consumer cotton waste, that sits along side our existing baby brand. We will achieve this by focusing on baby clothes, acting as the bridge between pre-consumer (producers, retailers) and post-consumer (resellers, sorters, recyclers, downcyclers) companies, pioneering a fully circular business model. Our platform uniquely integrates consumer participation through a reward-based model, encouraging the return of clothes and is well timed to support with new regulations impacting manufacturers and growing demand for recycled textiles and development in technology.
Sproot Baby
