The initial product offering is a double wall insulated pocket friendly collapsible mug, which is the most collapsible cup on the market due to being nano tech enabled.
The user can also set the cup to up to 9 different heights, making it amenable to various dispensers/coffee machines.
To support this and future product releases, there are further developments in respect to being climate positive that will be employed via an app. Which should hopefully drive both offset initiatives and gross profit margins through D2C channels.