Odelay Films will use AdGreen's specialist film carbon calculator to measure the footprint of each production to track progress going forward. They wish to become industry advocates to inspire more players in the film sector to measure and report carbon emissions to influence purchasing decisions.
Odelay Films is engaging new equipment rental suppliers who share the same environmental values and commitments. Existing suppliers will be asked to produce environmental policies and to set net zero targets. In addition, freelance production crews will be encouraged to engage with their own supply chain to help build momentum in the industry.
Looking at battery and hydrogen powered technologies for an alternative power source. Last year especially witnessed an acceleration in these technologies being used to power film and TV productions, which will help Odelay’s journey to net zero as they become more widely available.